Digital advertising agencies can be a very different beast at times from traditional agencies. One of the many differences that we experience when exploring new media formats and executions is that sometimes recognition can come out of seemingly nowhere. This morning I was informed that some of our work from the Xbox One launch won several awards at the Game Marketing Summit last night. We received the following nominations and awards:

Finalist

OUTSTANDING OVERALL MARKETING CAMPAIGN (CORE GAMES)
Forza Motorsport 5

STANDOUT AD CAMPAIGN
Ryse Son of Rome: Launch Campaign

BEST WEBSITE FOR A PRODUCT
Xbox One Launch Page

BEST DIGITAL ADVERTISING CAMPAIGN
Xbox One Launch

Winner

STANDOUT AD CAMPAIGN – BRONZE
Ryse Son of Rome: Launch Campaign

BEST DIGITAL ADVERTISING CAMPAIGN – GOLD
Xbox One Launch

While this might not be the biggest awards show in advertising, I am proud to say that I worked with some really talented people on all of the campaigns listed above. As I mentioned in a previous post, we were able to create a ridiculously large amount of work in a relatively short period of time and I am very happy with the way things have turned out.

Bonus: If you haven’t seen any of the work yet. Here is one of my favorite videos from the launch: