Note: In the past, I have written posts on various other blogs on a variety of topics. I have been in the process of consolidating them under this blog and labeling them with their original date. This post is from the now defunct bingseoguide.com.
Last week I had the opportunity to attend Search Engine Strategies San Jose (SES) and hear the most successful people in the industry talk about the latest and greatest in search. I learned far too much to go over on one post and have already blogged on this conference on my company’s blog so I will try to focus on what is happening in the world of Bing.
Before I get started I would like to thank everyone I got to meet there and the event promoters for such a great week. I had the chance to meet many of the actual engineers behind the three major search engines as well as some of the top SEOs. Aside from that, I also got to meet other great peole who, like myself, where at the conference to learn and share information with one another. Thanks everyone, you know who you are.
Back Story of Bing
One of the great things about going to these conferences is that you get to hear all of the great gossip from the people that were there. According to the several “Bingers” that I talked to the culmination of what we now know as Bing was quite a stealthy process in the making. Apparently, the vast majority of the team working on this latest installation of MSN Search were not told that Bing was to be the official title of the engine until the day that it launched. On top of that, marketing had been given “several different brands” that the new search engine might be called and were instructed to create branding for all of them. And I thought my clients were difficult.
One of the things that was talked about quite frequently at the conference was Bing’s “Instant Results” feature. Bing is currently trying to make it so that searchers can get as much crucial information as quickly as possible by displaying data for some queries in the SERP’s themselves. To try this out, simply type in the name of a professional athlete or race car driver. Try using the name of the Ultimate Fighter Anderson Silva and you will see that it brings back his basic stats on-page. This feature currently works with only a handful of subjects but Bing is currently working with partners that are using the Search API to add this feature to a variety of subjects.
The Future of Bing
I was able to confirm that I will be able to get a Bing Mobile app for my Android phone by the end of the year. Also, I learned that Bing is doing some interesting tweaking with their on-page advertisements so that they actually display less for users that do not click on them. Users will also find in the next coming months that Bing will be refining their on-page data and further working to provide the data searchers are looking for as accurately as possible.
By the way, has anyone else noticed that their market share continues to climb? Be prepared for this fall/winter as users start to switch to Windows 7 for there to be a spike in Bing traffic. All of the top SEOs will be ready for this.
To finish off I thought I would add a video that I took with my Android phone of a site review session with Google’s own Matt Cutts. I apologize in advance for the poor quality but I thought I might share it nonetheless. The guy in the black shirt in front of me is actually SEO expert Michael Gray who moderated the session and had to lend his laptop to Matt because of technical difficulties.